"Twitter is a powerful platform to scientifically disseminate information about reviews. There is clear evidence from our one small trial that tweeting increases visibility of the evidence – even for topics that have been dormant for a while. People using Twitter not only visited more Cochrane evidence pages; they also had more in-depth interactions while there. Hopefully this will lead to better-informed consumers and clinicians," says Dr. Mahesh Jayaram, lead author of the trial. "More trials evaluating other social media platforms are needed; our second Twitter trial is now well underway, andh trials using other social media platforms are under development."
While there is more research to be done, this work provides a great reminder to Cochrane Groups about the power of disseminating your evidence through social media. Here are some resources to assist you: